Northpole (2014)
As far as I can tell, Northpole was an attempt by Hallmark to create a family-friendly holiday franchise in the vein of Disney. The fact you've almost certainly never heard of it offers a pretty good summary for how that went. They actually did make a sequel the following year: maybe we'll get to that one of these days. This actually isn't our first experience with the brand. To accompany the movie, Hallmark made a number of tie-in products, most of which we bought and reviewed (I'll talk about some of those later). This is part of the reason I think Hallmark was trying to turn this into something big: they clearly invested in this idea. Let's talk about what that idea actually was. In the context of the movie, Northpole is a magical city where Santa and his elves live. It's powered by magic snow, which falls from the northern lights, which in turn are powered by happiness. Or something. Look, the idea is that Northpole creates toys so kids will be happ