Mainlining Christmas

Over the past year or so, Hallmark has been quietly rebranding itself in an attempt to offer at least the appearance of representation. The area they've been attracting the most attention has been their recent pivot towards including same-sex couples, but that's hardly the only change in programming. After years of fixating only on Christmas, the company has finally decided to keep focusing on Christmas. But, you know, also toss in a Kwanzaa movie. That's also about Christmas. So a Christmas/Kwanzaa movie. That's where Holiday Heritage, a family dramedy with a side of romance, comes into the picture. The movie's main character is Ella, a successful Boston graphic designer planning to open her own company and go into business for herself. But that's an "after the holidays" thing - first she's going to return home to the small town in Pennsylvania where she grew up, because there's no way in hell Hallmark's going to make a movie about Kwanzaa