The Existential Horror and Pagan Connections of Christmas in July
When we started this project, I expected media built around Christmas in July parties, along with a few "Santa in the off-season" stories, and maybe a few things that related to marketing events. What I wasn't expecting were stories built around pagan themes and elements of horror. But there were quite a few. It turns out that Christmas in July, for all its jovial connotations, is potentially an extinction level event. In hindsight, I probably should have seen this coming. At its core, Christmas - or more accurately the Solstice, but they're really one and the same - represents a sort of perceived compact with the seasons. The celebration marks the turning point when the days start growing longer. It's a ritual for bringing back the sun's light and warmth. In this form, the invocation of Christmas in July can represent a shattering of this compact. But uncoupling Midwinter from its rightful place in time, we're potentially bringing about the c