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Showing posts from September 23, 2018

Hallmark Channel's 2018 Christmas: A First Look Preview Special

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Back in late July, when only the obsessed started thinking about Christmas, Hallmark aired a program which is perhaps the purest expression of the holiday we’ve seen in some time. It is all anticipation and no substance, and it makes you feel somewhat unsatisfied and nauseated.

It is the Hallmark Channel's 2018 Christmas: A First Look Preview Special.

This is a half-hour program broken up into chunks with their own little intros and outros. It's very similar to the promotions that play in the theater before a movie, and I suspect these are intended to be broken up and used that way.

The host is here to introduce us to a selection of this year’s new Hallmark Christmas movies. She is wearing a Christmas red cold-shoulder dress with rhinestones around the holes and wondering where her career went so wrong.

The first movie they’re teasing is called Christmas Joy.

The premise, so far as we can tell: young woman comes to town to help sick aunt, takes over a cookie competition, fall…