Posts

Showing posts from June 26, 2016

Christmas in July (1940)

Image
Christmas in July is an extremely odd black & white comedy written and directed by Preston Sturges, who adapted it from a play he wrote in the 1930's, which wouldn't actually be produced on stage until 1988.

Astonishingly, all of that is less convoluted than the movie's plot. That isn't a criticism (though I will have a few later on) - the movie's refusal to follow convention makes it more interesting than most comedies I've seen from the period. Apparently, Sturges is remembered as something of experimental filmmaker, testing his boundaries and playing with structure in his comedies, at least if I'm understanding the Wikipedia article I just skimmed. That certainly seems fair: Christmas in July definitely played with expectation, tone, and theme.

The story centers on Jimmy, a young man interested in advertising who has entered a contest to create a slogan for a coffee company. The contest carries a twenty-five thousand dollar prize, but the movie esta…

A Seasonal Announcement from Mainlining Christmas

YOU WON!

Yes you, you lucky people. What did you win?

MORE CHRISTMAS.

It’s July, and this year we’ve decided that 32 days of holidays in the winter just aren’t enough, so we’re bringing you some special Christmas in July content.

According to Wikipedia, “Christmas in July” has a few different contexts:

First, starting in the 1930s, some American summer camps would hold a special Christmas in July celebration, including decorations, presents, and Santa.

Second, places in the Southern Hemisphere where July is the middle of winter sometimes hold bonus Christmas in July parties to make up for the fact that it’s boiling hot on December 25th.

Third, and perhaps most familiar to us, it’s a lovely excuse for a sale at a time when marketers are stuck in a lull between the Fourth of July and the Back to School season.

We may touch on all these areas, or not. It’s summer, we’re not making too many promises. Maybe we’ll go to the beach and send you pictures of starfish photoshopped onto fir tr…